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The failures behind most undercounted conversions.

Each one below is a specific symptom we find in real accounts, with what causes it, how to confirm it in your own data, and how it gets fixed. No sign-up, no gate.

  1. 01Duplicate purchase events: why your conversions are counted twicePurchase events firing twice: the four causes, how to confirm them, and the GTM fix.
  2. 02Google Ads conversions vs GA4: why the numbers differWhy Google Ads and GA4 conversion counts differ, and which differences are actually bugs.
  3. 03GA4 does not match Shopify: normal gaps versus real bugsHow to tell whether your GA4 to Shopify gap is normal variance or a tracking failure.
  4. 04Consent Mode v2 is installed and the data still collapsedWhy Consent Mode v2 still loses data: ordering, missing signals, CMP mapping and ungoverned tags.
  5. 05Low event match quality in Meta Events ManagerWhy Meta event match quality falls, and how to fix the parameters, hashing and server gaps behind it.
  6. 06UTM parameters stripped between the click and the sessionWhere campaign parameters get lost between click and session, and why paid revenue shows as direct.
  7. 07Your form submissions are being counted twiceLead events firing more than once per person, and what inflated counts do to Smart Bidding.
  8. 08Ad blockers are blocking your analytics before it firesClient-side pixels blocked before they fire: how to measure the gap and what actually recovers it.
  9. 09iOS ATT signal loss: what actually broke, and what recovers itWhat iOS ATT and Safari privacy actually break, and the three things that genuinely recover signal.

Next step

Or have all of it checked at once.

The Missing Conversions Audit walks the same four systems these articles describe, end to end, on your account. Every gap logged, the top 10 fixed and validated. $900 flat. 5 business days.

A 15 minute call

  • We look at your setup from the outside and say what we can already see.
  • You get a straight answer on whether the audit is worth it for your account.
  • If it fits, we book the slot and send the access checklist.
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