The work that happens after the audit.
The audit finds the gaps and fixes the top 10. Everything below is how the rest gets built, and how it stays working once it is. Scoped and quoted fixed-price, with the $900 credited in full.
Collection
Getting the event into the system correctly in the first place. Everything downstream inherits this.
- Google Tag Manager buildContainer architecture, dataLayer spec, tag build, QA and handover documentation.
- GA4 implementationGA4 built to a written plan: configuration, event design, ecommerce, export, handover.
- Ecommerce tracking setupEcommerce tracking implemented and reconciled to your store admin, order by order.
- Consent and privacyCMP selection, install, signal mapping and GPC handling, built and verified.
Activation
Making the ad platforms act on what was collected, and reporting that reflects reality.
- Conversion tracking setupGoogle Ads and Meta conversion tracking, implemented with one source per action.
- Server-side taggingA server-side GTM build on your own domain and cloud account, with Conversions API.
- Reporting and dashboardsLooker Studio reporting built on verified collection, then handed over for you to edit.
Ongoing
Keeping it working after the release that would otherwise have broken it.
Next step
Not sure which of these you need?
That is what the call is for. Fifteen minutes to look at your setup from the outside and say plainly what is worth doing, in what order, and what it would take.
A 15 minute call
- We look at your setup from the outside and say what we can already see.
- You get a straight answer on whether the audit is worth it for your account.
- If it fits, we book the slot and send the access checklist.
Opens the calendar here. Nothing loads from Calendly until you do.
Prefer email? hello@missingconversions.com